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WUHLD vs Which? Wills: Which Online Will Service is Right for You?

· 25 min

Note: The following scenario is fictional and used for illustration.

Emma, 42, a secondary school teacher from Cardiff, spent 20 minutes researching online will services last Tuesday evening. She'd narrowed her choice to two providers: Which? Wills, a brand she'd trusted for decades of product reviews, and WUHLD, a newer service with compelling pricing. At £99 for Which?'s self-service option versus £99.99 for WUHLD, the prices seemed nearly identical.

But when Emma dug deeper, she discovered Which? charged £119 for their review service—£20 more than WUHLD's base price, which already included consultation access. The Which? Premium package, with a year's storage and printed copy, cost £169.

Emma realized she was paying a "brand premium" without clear additional value for her straightforward estate—her home and savings to her husband, then her two children.

Research from the Money and Pensions Service shows that 56% of UK adults aged 18 and over haven't got a will. Meanwhile, 88% of UK shoppers are unlikely to purchase from a brand they don't trust, making the choice between established Which? and newer WUHLD particularly difficult.

This detailed comparison breaks down pricing, features, review processes, and value proposition so you can make an informed choice between WUHLD and Which? Wills based on your specific needs—not just brand recognition.

Table of Contents

Which? Wills vs WUHLD: Quick Comparison Table

Both WUHLD and Which? Wills produce legally valid wills under the Wills Act 1837. The differences lie in pricing structure, included features, and brand positioning.

Feature WUHLD Which? Self-Service Which? Review Which? Premium
Price (Single Will) £99.99 £99 £119 £169
Price (Mirror/Couples) £99.99 each £156 £189 £259
Legal Review Included ✓ Consultation access ✗ ✓ Paralegal review ✓ Paralegal review
Turnaround Time Instant Instant 10 working days 10 working days
Included Guides 3 comprehensive Online notes Online notes Online notes
Free Preview ✓ Unlimited ✓ Save & pause ✓ Save & pause ✓ Save & pause
Storage Included User arranges User arranges User arranges 1 year included
Professional Review Consultation access Self-service only Paralegal + SRA solicitor Paralegal + SRA solicitor
Printed Will User prints User prints User prints ✓ Professional
Founded 2024 2023 2023 2023

The headline prices look similar (£99 vs £99.99), but equivalent service levels differ significantly when you factor in review services and included materials.

According to the UK Wills & Probate Consumer Research Report 2025, 41% of UK adults have made a will—up from 38% in 2024, indicating growing awareness of will planning.

Prices accurate as of December 2025. Which? occasionally runs promotional discounts. Check the Which? Wills website for current pricing.

Now let's break down what these pricing tiers actually mean for your wallet.

Pricing Breakdown: What You Actually Pay

WUHLD Pricing

Single Will: £99.99 one-time payment

What's included:

  • Complete will creation for all will types (simple, mirror provisions, guardianship, trusts)
  • Unlimited free previews before payment
  • Three expert guides: Testator Guide, Witness Guide, Asset Inventory
  • Legally binding will when properly executed and witnessed
  • Digital PDF download
  • Consultation access for questions

No hidden fees. No subscriptions, storage fees, or update charges to preview changes.

You only pay when satisfied with your final will preview.

Which? Wills Pricing

Self-Service: £99 (single), £156 (mirror will)

  • Complete questionnaire independently
  • Online guidance notes
  • No professional review
  • Digital download

Review Service: £119 (single), £189 (mirror will)

  • Everything in Self-Service
  • Specialist paralegals review with "fine-tooth comb"
  • Supervised by SRA-regulated solicitor
  • 10 working days turnaround
  • Legal compliance check

Premium: £169 (single), £259 (mirror will)

  • Everything in Review
  • One year of secure storage
  • Professionally printed and bound will
  • Posted to home address

Price Comparison Scenarios

Scenario 1: Straightforward Estate (No Legal Concerns)

  • WUHLD: £99.99 total
  • Which? Self-Service: £99 total
  • Winner: Which? (marginally cheaper by £0.99)

Scenario 2: Straightforward Estate (Wants Legal Review)

  • WUHLD: £99.99 (includes consultation access)
  • Which? Review: £119
  • Winner: WUHLD (£19.01 cheaper with equivalent review access)

Scenario 3: Couple Creating Mirror Wills (With Review)

  • WUHLD: £99.99 × 2 = £199.98
  • Which? Review (Mirror): £189
  • Winner: Which? (£10.98 cheaper)

Mirror wills are two separate wills where partners leave everything to each other, then to the same beneficiaries. Which? offers bundle pricing for couples; WUHLD prices individually.

The effective "review premium" is £20 at Which? (£119 vs £99 self-service). WUHLD includes consultation access at no extra charge.

Neither service charges for updates during creation, but both require a new will for significant post-execution changes—this is standard legal practice.

The UK Wills & Probate Consumer Research Report 2024 found the typical cost of a will is £125. Solicitor-drafted wills cost £150-£2,400 depending on complexity, with simple wills averaging £200.

Pricing matters, but what do you actually get at each service tier?

Service Tiers Compared: Self-Service, Review, and Premium

WUHLD Service Structure

Single Tier Model: WUHLD operates one comprehensive tier at £99.99.

What this includes:

  • Guided questionnaire (15 minutes for straightforward estates)
  • Real-time will preview as you complete sections
  • Legal requirement explanations at each step
  • Consultation access for questions
  • Three downloadable guides
  • Unlimited preview regeneration before payment
  • No upsells or premium tiers

Which? Wills Three-Tier Structure

1. Self-Service Tier (£99 / £156 mirror)

Best for: Confident users with straightforward estates who don't need professional review

What you get: Online questionnaire, guidance notes, ability to save and pause, digital PDF download

What you miss: No professional eyes on your will before signing

Risk factor: User responsible for ensuring legal compliance without expert review

2. Review Tier (£119 / £189 mirror)

Best for: Users wanting professional oversight without premium features

What you get: Everything in Self-Service plus specialist paralegals review, SRA-supervised solicitor oversight, legal compliance check, 10 working days turnaround

Review process: "Paralegals go through your document with a fine-tooth comb to iron out errors and to make sure it's legally compliant" (source: Which? Wills website)

Added value: Peace of mind that legal requirements are met

3. Premium Tier (£169 / £259 mirror)

Best for: Users wanting physical storage and professional presentation

What you get: Everything in Review plus one year secure storage, professionally printed and bound will, posted to home

Storage benefit: Which? stores your will in secure facility (solicitors typically offer this free for their clients)

After year one: Unclear from public materials whether storage continues or requires renewal fee

Feature Comparison by Tier

Feature WUHLD Which? Self-Service Which? Review Which? Premium
Price (single) £99.99 £99 £119 £169
Professional Review Consultation access ✗ ✓ ✓
Guides Included 3 comprehensive Online notes Online notes Online notes
Physical Storage User arranges User arranges User arranges 1 year included
Printed Will User prints User prints User prints ✓ Professional

WUHLD's single-tier model avoids decision paralysis—you get everything at one price. Which?'s three-tier structure lets you customize based on confidence level and storage needs.

Choose self-service if you're legally confident and comfortable self-reviewing. Choose review tiers if you want professional oversight. Choose premium if physical storage matters to you.

Which?'s premium tier at £169 effectively charges £50 extra (vs review at £119) for printing, binding, and one year's storage. WUHLD users can print and bind locally for £10-15 and store at home or with executors.

Price and features matter, but so does trust.

The Which? Brand Advantage: When Reputation Matters

Which? Brand Heritage

Which? has been the UK's leading independent consumer advocacy organization for over 60 years.

Trust metrics:

Recognition:

  • Which? Wills won "Will Writing Firm of the Year (Online) 2023" at British Wills & Probate Awards
  • Customer Team won "Team of the Year" at CNECT Wales Awards 2025

Trustpilot performance: 379 reviews on Trustpilot with mixed ratings

Customer sentiment themes from reviews:

  • Positive: "Decent overall—quite affordable and convenient," "great value for money," "easy to complete with useful feedback"
  • Areas for improvement: "Some parts can be complicated," "glitches accessing documents," "doesn't store wills for you unlike solicitors"

When Which? Brand Matters

Scenario 1: Brand Loyalty If you've relied on Which? for product reviews, car buying guides, or consumer advice for decades, choosing their will service may provide psychological comfort.

Scenario 2: Risk Aversion If you're uncomfortable with newer brands and willing to pay a premium for established names.

Scenario 3: Comprehensive Which? Ecosystem If you're already using Which? for other services (e.g., Trusted Traders, product testing membership), consolidating with their will service may appeal.

WUHLD's Brand Position

Specialist Focus: WUHLD is purpose-built for will creation, not a diversified consumer brand.

Modern Approach: Launched 2024 with focus on transparent pricing, modern UX, and comprehensive guides.

Value Proposition: Competing on value and included features rather than legacy brand recognition.

Trust Building: Newer service building reputation through quality delivery and customer satisfaction rather than decades of brand equity.

Which? offers brand reassurance that newer services like WUHLD cannot yet match. For some users, this peace of mind justifies the price premium.

However, legal validity depends on compliance with the Wills Act 1837—not brand name. Both services produce legally valid wills when properly executed.

Research shows 93% of customers read reviews before buying online. Which?'s 379 Trustpilot reviews provide social proof that WUHLD, as a newer service, is still accumulating.

Brand matters, but so does the quality of legal review.

Which? Wills Review Process

Who reviews: Specialist paralegals (not solicitors, but legally trained professionals)

Supervision: Paralegals are "supervised by a solicitor regulated by the Solicitors Regulation Authority (SRA)" (source: Which? Wills website)

Review depth: "Go through your document with a fine-tooth comb to iron out errors and to make sure it's legally compliant"

Turnaround time: "We aim to complete the review in 10 working days. At busy times it might take slightly longer"

What they check:

  • Legal compliance with Wills Act 1837 requirements
  • Clarity of beneficiary designations
  • Proper executor appointments
  • Guardian nominations (if applicable)
  • Residuary estate handling
  • Potential ambiguities or contradictions

Review outcome: You receive feedback on errors/improvements needed before finalizing.

Limitation: Paralegals aren't solicitors—they check compliance but don't provide bespoke legal advice on complex estate planning strategies.

WUHLD Review/Consultation Approach

Built-in guidance: WUHLD's platform includes real-time legal requirement explanations as you complete each section.

Consultation access: Users can access legal consultation for questions during will creation (included in £99.99 price).

Self-review tools: Platform highlights potential issues (e.g., beneficiary conflicts, missing executor alternates) before submission.

No mandatory waiting period: Users can download immediately if confident in their will's accuracy.

Optional professional review: Legal consultation available for users wanting expert oversight.

Approach philosophy: Empowers users with tools and information to create accurate wills independently while providing safety net of consultation access.

Comparison of Review Approaches

Aspect WUHLD Which? Review
Review Type Optional consultation access Mandatory paralegal review (at £119 tier)
Who Reviews Legal consultants (if requested) Specialist paralegals supervised by SRA solicitor
Turnaround Immediate (self-review) or as scheduled (consultation) 10 working days
Cost Included in £99.99 £20 extra (£119 vs £99 self-service)
Depth Focused on user questions Comprehensive document review
Best For Confident users who know what they need Users wanting comprehensive professional oversight

Which? mandates paralegal review at the £119 tier, while WUHLD provides consultation access without forced review. This reflects different philosophies: Which? assumes users need oversight; WUHLD assumes users need access to guidance.

Both approaches produce legally valid wills. The difference is in hand-holding: Which? provides more structured review, while WUHLD empowers self-directed creation with expert backup.

Choose Which? Review if you want someone to check your work before signing. Choose WUHLD if you're confident in self-review but want expert access if questions arise.

Over one-in-four adults are under the false impression that all will writing services are regulated—40% of consumers believed that all will writers were regulated, highlighting confusion in the market.

The review process matters, but so does the user experience of actually creating your will.

User Experience and Platform Comparison

WUHLD Platform Experience

Time to complete: Approximately 15 minutes for straightforward estates

Interface style: Modern, guided questionnaire with progress indicators

Question flow:

  • Personal details and family structure
  • Executor and guardian selections
  • Asset inventory
  • Beneficiary designations
  • Specific bequests and residuary estate
  • Funeral wishes

Real-time preview: See your will update as you answer questions

Help system: Tooltips and explanations at each question, legal requirement clarifications

Save & resume: Unlimited saves, return anytime before payment

Mobile optimization: Responsive design works on smartphones and tablets

Preview system: Generate unlimited previews to review before committing to payment

Payment timing: Only charged when satisfied with final preview

Which? Wills Platform Experience

Time to complete: "Speedsters can complete in 30 minutes" for simple estates (source: Which? Wills website)

Interface style: Which? branded design, familiar to existing Which? users

Question flow: Similar to WUHLD (personal details → executors → beneficiaries → assets)

Guidance system: "Follow their guidance notes and watch your will come to life online as you write"

Save & resume: "Pause and save at any point"

Support access: "Dedicated support team is available by phone or email"

Review wait time: If choosing Review tier (£119), add 10 working days after submission for paralegal review

Final delivery: Digital PDF download (self-service and review) or posted printed/bound copy (premium)

Platform Comparison

Similarities:

  • Both use guided questionnaires (no legal knowledge required)
  • Both allow save and resume
  • Both provide guidance notes/tooltips
  • Both produce PDF downloads
  • Both take 15-30 minutes for simple estates

Differences:

  • Preview approach: WUHLD emphasizes unlimited free previews before payment; Which? focuses on saving progress
  • Payment timing: WUHLD charges only when satisfied; Which? charges upfront then processes review (if selected)
  • Speed to completion: WUHLD delivers immediately; Which? Review adds 10-day wait
  • Support style: WUHLD offers consultation access; Which? offers phone/email support team

Customer feedback from Trustpilot:

  • Which? Positive: "Very easy to use with information/help options on every screen"
  • Which? Negative: "Some parts can be complicated, like printing out the document for detailed checking"

If you're already familiar with Which? products and trust their interface design, their will service will feel comfortably on-brand.

Both platforms are similarly fast for self-service completion (15-30 minutes). The difference emerges if you choose Which?'s review option, which adds a 10-day wait.

Both services work on mobile devices, though complex estate planning is easier on a desktop where you can reference financial documents in separate windows.

The platform experience is important, but what supporting materials do you receive?

What's Included: Guides, Support, and Additional Documents

WUHLD Included Materials

Three Expert Guides:

  1. Testator Guide (person making the will):

    • Explains legal requirements for valid execution
    • Details testamentary capacity requirements
    • Guidance on choosing executors and guardians
    • Common will mistakes to avoid
    • When to update your will

  2. Witness Guide:

    • Who can and cannot witness a will
    • Step-by-step witnessing process
    • Wills Act 1837 Section 15 compliance (beneficiaries can't witness)
    • Common witnessing errors that invalidate wills
    • Attestation clause explanation

  3. Asset Inventory:

    • Comprehensive checklist of assets to consider
    • Property, savings, investments, pensions
    • Digital assets and online accounts
    • Business interests
    • Personal possessions and sentimental items
    • Liabilities and debts to note

Support included:

  • Legal consultation access for questions
  • Email support
  • Platform help tooltips and guidance

What you receive:

  • Legally valid will document (PDF)
  • Three comprehensive guides (PDF)
  • Execution instructions
  • Digital storage (user responsibility)

Which? Wills Included Materials

Self-Service & Review Tiers (£99-£119):

  • Online guidance notes available throughout questionnaire process
  • Will document (digital PDF download)
  • Support access via phone and email from dedicated team
  • Execution instructions for signing and witnessing
  • Storage: user responsibility (home, solicitor, bank, or paid storage service)

Premium Tier (£169): All of the above PLUS:

  • Professionally printed will (high-quality printed and bound document)
  • One year secure storage (Which? stores your will in secure facility)
  • Posted delivery (will sent to home address)
  • After year one: unclear from public materials if storage continues or requires fee

Additional Which? products (separate purchases):

  • Lasting Power of Attorney (separate pricing)
  • Living Will / Advance Decision
  • Letter of Wishes

Comparison of Included Materials

Material WUHLD Which? Self-Service/Review Which? Premium
Will Document ✓ PDF ✓ PDF ✓ Printed & Bound
Comprehensive Guides ✓ 3 guides Online notes only Online notes only
Execution Instructions ✓ ✓ ✓
Professional Storage User arranges User arranges 1 year included
Phone Support Consultation access ✓ Dedicated team ✓ Dedicated team
Asset Inventory Tool ✓ Standalone guide Within questionnaire Within questionnaire

WUHLD includes three comprehensive downloadable guides as part of the £99.99 price. Which? provides online guidance notes within the platform but doesn't offer equivalent standalone guides.

Which? Premium's one-year storage costs £50 more than Review tier (£169 vs £119). Many solicitors store wills free indefinitely for clients, though they charge £150+ to draft the will initially.

WUHLD's separate guides (especially the Witness Guide) are shareable with executors and witnesses, providing reference materials after will creation. Which?'s online notes are accessible only during the questionnaire process.

With all this information, which service is right for you?

Who Should Choose Which? Wills vs WUHLD?

Choose WUHLD If You

1. Prioritize Value and Included Features

  • You want comprehensive guides (Testator, Witness, Asset Inventory) included in the base price
  • You appreciate unlimited free previews before payment commitment
  • You value getting consultation access without paying £20 extra

2. Have a Straightforward Estate

  • Leaving assets to spouse/partner, then children
  • No complex trusts, business succession, or international assets
  • Comfortable using guided digital platforms

3. Prefer Immediate Access

  • You want your will today, not in 10 working days
  • You're confident in self-review with platform guidance
  • You'll arrange your own storage (home, executor, bank safe)

4. Are Comfortable with Newer Brands

  • You research features and value rather than relying on legacy brand names
  • You're willing to give newer services a chance based on merit
  • You prioritize transparent pricing over brand recognition

Note: The following scenario is fictional and used for illustration.

Example User Profile - WUHLD: Tom, 38, works in tech and owns a £320,000 flat in Manchester with his wife. They want to leave everything to each other, then their two children. Tom values transparency and researched five online will services. He chose WUHLD because the £99.99 price included everything he needed (will + guides + consultation access) without upsells. He completed his will in 17 minutes, previewed it twice to check executor details, and downloaded it the same day.

Choose Which? Wills If You

1. Value Established Brand Reputation

  • You've trusted Which? for decades and want consistency across services
  • Brand recognition provides psychological comfort for important legal documents
  • You're willing to pay a premium for established names

2. Want Structured Professional Review

  • You prefer someone to check your work before signing (£119 review tier)
  • You value the 10-day paralegal review process
  • SRA-supervised oversight provides peace of mind

3. Need Physical Storage Solutions

  • You want someone else to store your will securely (£169 premium)
  • You prefer professionally printed and bound documents
  • You don't have suitable home storage or an executor who can store it

4. Are Creating Mirror Wills as a Couple

  • Which?'s bundle pricing (£189 review for mirror wills) offers better value than two separate WUHLD wills (£199.98)
  • You both want the same review oversight
  • You prefer coordinated couple's service

Note: The following scenario is fictional and used for illustration.

Example User Profile - Which? Wills: Sarah and James, both 52, are creating mirror wills leaving their £480,000 home and savings to each other, then their three adult children. Sarah has used Which? for car buying guides and appliance reviews for 20 years. When researching will services, she found comfort in the Which? name and appreciated that the £189 review tier (mirror wills) included paralegal oversight. They submitted their wills, received feedback on minor beneficiary wording after 8 days, made corrections, and received final documents by post.

Consider Both Options If

  • You're price-sensitive: Compare WUHLD £99.99 vs Which? £99 self-service (nearly identical)
  • You value review options: Compare WUHLD consultation access vs Which? £119 paralegal review
  • You're creating complex wills: Both services are designed for straightforward estates; complex situations may require a solicitor regardless
  • You want to test platforms: Which? allows saving and pausing; WUHLD offers unlimited free previews—you can explore both before committing

Red Flags for Both Services

Neither WUHLD nor Which? is appropriate if you have:

  • International assets or beneficiaries abroad
  • Business succession planning needs
  • Complex trusts beyond simple guardian trusts
  • Potential inheritance tax liability (nil-rate band currently £325,000)
  • Contentious family situations likely to result in will challenges
  • Disabled dependents requiring specialized trusts

For these situations: Consult a specialist wills and probate solicitor (typical cost £400-£1,200 depending on complexity).

If brand trust is worth £20-70 to you, choose Which?. If included features and value matter most, choose WUHLD. Both produce legally valid wills.

Neither service is "better"—they serve different user priorities. Which? trades on reputation and structured review; WUHLD competes on value and included guides.

Whichever you choose, the will becomes legally binding only when properly executed with two independent witnesses following the Wills Act 1837 Section 9 requirements.

Still have questions?

Frequently Asked Questions

Q: What is the main difference between WUHLD and Which? Wills?

A: The main difference is pricing and value proposition. WUHLD costs £99.99 for a complete will with three expert guides and unlimited free previews, while Which? Wills costs £99 for a self-service will, £119 with legal review, or £169 for premium with storage. WUHLD includes legal review consultation in the base price, whereas Which? charges £20 extra for their review service.

Q: Is Which? Wills more trustworthy than WUHLD because of the Which? brand?

A: Both services are trustworthy and legally compliant. Which? benefits from decades of consumer advocacy brand recognition, while WUHLD is a newer service focused exclusively on will creation. Both produce legally valid wills under the Wills Act 1837 when properly executed. The key is choosing based on your specific needs rather than brand name alone.

Q: Do both WUHLD and Which? Wills offer legal review?

A: Yes, but they structure it differently. WUHLD includes consultation access as part of the £99.99 price, while Which? Wills charges £99 for self-service or £119 for their Review service (£20 extra). Which?'s review is conducted by specialist paralegals supervised by SRA-regulated solicitors, typically completed within 10 working days.

Q: Which service is better value for money?

A: WUHLD offers better value for most people. At £99.99, you get your will plus three comprehensive guides (Testator Guide, Witness Guide, Asset Inventory) and unlimited free previews. Which? Wills' equivalent offering costs £119 with review or £169 for premium with storage. However, Which? may appeal to those who specifically value the consumer brand reputation.

Q: Can I update my will after creation with WUHLD or Which? Wills?

A: Both services handle updates differently. WUHLD allows you to preview and update your will unlimited times before final payment. After creation, significant changes require a new will. Which? Wills Premium (£169) includes one year of storage, but ongoing updates also require creating a new will, which is standard practice to maintain legal validity.

Q: How long does it take to create a will with each service?

A: Both services take approximately 15-30 minutes to complete online. WUHLD's guided platform takes around 15 minutes for straightforward estates. Which? Wills advertises completion in 30 minutes for simple estates. If you choose Which?'s review service, add 10 working days for the paralegals to review your will.

Q: Do WUHLD and Which? Wills produce legally valid wills?

A: Yes, both services produce legally valid wills that comply with the Wills Act 1837, provided you execute them correctly with two independent witnesses. The wills become legally binding upon proper execution, regardless of which service you use. The key is following the witnessing requirements exactly as instructed.

Conclusion

Key takeaways:

  • If you prioritize value and comprehensive guides: WUHLD at £99.99 includes three expert guides and consultation access—£19.01 cheaper than Which?'s equivalent review tier
  • If you trust established brands and want structured paralegal review: Which? Wills at £119 (review tier) provides peace of mind through SRA-supervised oversight and decades of consumer advocacy reputation
  • If you're creating mirror wills as a couple: Which?'s bundle pricing at £189 beats two separate WUHLD wills at £199.98
  • If you want immediate access: WUHLD delivers instantly; Which? Review requires 10 working days
  • If you need professional storage: Which? Premium (£169) includes one year of secure storage; WUHLD requires you to arrange storage yourself

Creating a will isn't about choosing the trendiest service or the most expensive option—it's about protecting your family with a legally valid document that reflects your wishes. Whether you choose WUHLD's value-focused approach or Which?'s brand-backed service, the critical step is creating your will today rather than postponing this essential task.

Over half of UK adults (56%) don't have a will, leaving their families vulnerable to intestacy rules that may not reflect their intentions.

Need Help with Your Will?

Understanding the differences between WUHLD and Which? Wills helps you make an informed choice, but the most important decision is creating your will today. Whichever service you choose, ensure it's one that gets you from "I need a will" to "my will is signed and witnessed."

Create your will with confidence using WUHLD's guided platform. For just £99.99, you'll get your complete will (legally binding when properly executed and witnessed) plus three expert guides. Preview your will free before paying anything—no credit card required.

Legal Disclaimer:

This article provides general information only and does not constitute legal or financial advice. WUHLD is not a law firm and does not provide legal advice. Laws and guidance change and their application depends on your circumstances. For advice about your situation, consult a qualified solicitor or regulated professional. Unless stated otherwise, information relates to England and Wales.

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